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LeBron James may not have yet captured his fourth NBA title with the heavily favored Los Angeles Lakers, but that didn’t stop Wheaties and General Mills from partnering with him to replace Serena Williams on its vaunted cereal box. Wheaties reportedly chose James for his on and off the court prowess. In addition to being…

The post LeBron James supplants Serena Williams as Wheaties’ featured athlete (video) appeared first on Rolling Out.

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